Module 08

Block 08 – Bring People with You

This three-hour teaching block explores how leaders can build stakeholder engagement, trust and organisational support for AI adoption. Learners examine the importance of effective communication, stakeholder analysis, workforce development and managing resistance to change. They consider how AI initiatives may affect different groups, including employees, managers, customers and non-technical stakeholders. Through practical activities and the Northstar Group case study, learners identify stakeholder concerns, explore potential objections and develop appropriate engagement strategies. They practise communicating the benefits, risks and implications of AI adoption in clear, accessible language. Learners complete Strategy Builder H: Stakeholders and Workforce, producing a stakeholder map, engagement and communication plan, workforce development considerations and practical actions to support responsible AI adoption. Knowledge: K3, K4, K7 Skills: S2, S3 Learning outcomes: LO3, LO5